# Whoever Answers the Phone Wins: The Hidden Cost of Missed Calls Featuring Erika Sanchez, EP 264

Page: https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/whoever-answers-the-phone-wins-the-hidden-cost-of-missed-calls-featuring-erika-sanchez-ep-264
Text version: https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/whoever-answers-the-phone-wins-the-hidden-cost-of-missed-calls-featuring-erika-sanchez-ep-264.md
Podcast: [Thriving Practice with Tracy Cherpeski](https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340)
Published: 2026-06-24T08:05:00+00:00
Episode link: https://tracycherpeski.podbean.com/e/whoever-answers-the-phone-wins-the-hidden-cost-of-missed-calls-featuring-erika-sanchez-ep-264/
Audio file: https://mcdn.podbean.com/mf/web/2kv67xgqtaezz3ir/Erika_Sanchez_COMPLETE8bsqu.mp3
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Duration seconds: 2135

## Resource

Five missed phone calls could be costing your practice $5,000 to $10,000 a month — and most practice owners have no idea it’s happening. In this episode, Tracy talks with Erika Sanchez, CEO of Healthcare Call Center, about the hidden gap between marketing spend and practice growth.

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## Transcript

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