# The Ick Factor: Why Practice Owners Avoid Fee Conversations — And What It's Costing Them – A Special Snack Episode, EP 252

Page: https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/the-ick-factor-why-practice-owners-avoid-fee-conversations-and-what-it-s-costing-them-a-special-snack-episode-ep-252
Text version: https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/the-ick-factor-why-practice-owners-avoid-fee-conversations-and-what-it-s-costing-them-a-special-snack-episode-ep-252.md
Podcast: [Thriving Practice with Tracy Cherpeski](https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340)
Published: 2026-04-24T19:04:00+00:00
Episode link: https://tracycherpeski.podbean.com/e/the-ick-factor-why-practice-owners-avoid-fee-conversations-%e2%80%94-and-what-its-costing-them-%e2%80%93-a-special-snack-episode-ep-252/
Audio file: https://mcdn.podbean.com/mf/web/cdgc9xkj6c6a4yec/EP_252_SNACK_COMPLETE66emr.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/thriving-practice-with-tracy-cherpeski-3530340/episodes/the-ick-factor-why-practice-owners-avoid-fee-conversations-and-what-it-s-costing-them-a-special-snack-episode-ep-252
Duration seconds: 725

## Resource

In this SNACK episode, Tracy Cherpeski sits down with Miranda Dorta to cut through that discomfort and get practical about setting your fees. They explore why so many practice owners undercharge, what that pattern has to do with burnout, and what it actually takes to build a fee structure that reflects your value and keeps the lights on.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/thriving-practice-with-tracy-cherpeski-3530340/episodes/the-ick-factor-why-practice-owners-avoid-fee-conversations-and-what-it-s-costing-them-a-special-snack-episode-ep-252/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/the-ick-factor-why-practice-owners-avoid-fee-conversations-and-what-it-s-costing-them-a-special-snack-episode-ep-252.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.