# Stop Being an Operator for the Insurance Company: Paul Vigario on Branding, Awareness, and Practice Growth Featuring Paul Vigario, EP 244

Page: https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/stop-being-an-operator-for-the-insurance-company-paul-vigario-on-branding-awareness-and-practice-growth-featuring-paul-vigario-ep-244
Text version: https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/stop-being-an-operator-for-the-insurance-company-paul-vigario-on-branding-awareness-and-practice-growth-featuring-paul-vigario-ep-244.md
Podcast: [Thriving Practice with Tracy Cherpeski](https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340)
Published: 2026-03-18T08:05:00+00:00
Episode link: https://tracycherpeski.podbean.com/e/stop-being-an-operator-for-the-insurance-company-paul-vigario-on-branding-awareness-and-practice-growth-featuring-paul-vigario-ep-244/
Audio file: https://mcdn.podbean.com/mf/web/bz67u2jfjuimdsij/Paul_Vigario_COMPLETE7tm1o.mp3
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Duration seconds: 2122

## Resource

What separates a thriving private practice from one that’s perpetually stuck? According to Paul Vigario, founder of SurfCT and strategist to over 12,000 healthcare practices worldwide, it comes down to two things: attention and compliance.

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## Transcript

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