# GTM Growth Audit - by Marlena Sarunac

Page: https://stenobird.com/podcast/thrivecast-6591286/gtm-growth-audit-by-marlena-sarunac
Text version: https://stenobird.com/podcast/thrivecast-6591286/gtm-growth-audit-by-marlena-sarunac.md
Podcast: [Thrivecast](https://stenobird.com/podcast/thrivecast-6591286)
Published: 2026-01-24T14:00:00+00:00
Episode link: https://www.hybridgtm.com/p/gtm-growth-audit
Audio file: https://api.substack.com/feed/podcast/184793145/71768b829e55d760484acfb8bad38709.mp3
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JSON: https://stenobird.com/v1/public/podcasts/thrivecast-6591286/episodes/gtm-growth-audit-by-marlena-sarunac
Duration seconds: 2468

## Resource

In this episode of ThriveStack’s podcast, we speak with Marlena Sarunac , an award-winning CMO and co-founder of Company Advice. Marlena shares her GTM Growth Audit framework , a practical, systems-thinking approach to identifying hidden bottlenecks across product experience, website messaging, and go-to-market execution especially for early-stage and scaling SaaS companies. SPONSORED Demand & Expand is coming! Join 600+ B2B Marketers May 19 & 20, 2026 for the hottest event in San Francisco. Demand Gen, Growth, AI Marketing, Lifecycle, and Marketing Ops—This is your chance to be in the room for the biggest conversations shaping the future of modern B2B marketing. See details here: demandandexpand.com ThriveStack subscribers can save 25% off tickets with the code HYBRIDGTM .- Direct link here Key Insights * Most growth problems are system failures , not traffic or UX issues * Effective GTM audits focus on product experience, website messaging, and growth loops * Onboarding fails when users aren’t guided to a clear first value moment * Websites should help the right buyers say yes and the wrong ones say no * Feature-heavy messaging kills conversion outcomes drive decisions * One-off campaigns hide problems; loops reveal where growth breaks * Misaligned ICPs across teams quietly create friction and churn Actionable Takeaways * Audit time-to-value , not just onboarding screens trace friction back to promises made before signup * Write your homepage for one primary buyer ICP (not every possible user) * Translate features into buyer-level outcomes , not technical specifications * Replace one-off campaigns with repeatable marketing + product loops * Align Product, Marketing, Sales, and Customer Success on one shared narrative and activation goal * Treat content as a growth as…

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## Transcript

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