# 396 | How to Write and Format Blog Posts for Readers and Search Engines

Page: https://stenobird.com/podcast/thrive-the-podcast-for-content-creators-656002/396-how-to-write-and-format-blog-posts-for-readers-and-search-engines
Text version: https://stenobird.com/podcast/thrive-the-podcast-for-content-creators-656002/396-how-to-write-and-format-blog-posts-for-readers-and-search-engines.md
Podcast: [Thrive: The Podcast for Content Creators](https://stenobird.com/podcast/thrive-the-podcast-for-content-creators-656002)
Published: 2026-02-12T11:00:00+00:00
Episode link: https://thrivebloggers.libsyn.com/396-how-to-write-and-format-blog-posts-for-readers-and-search-engines
Audio file: https://traffic.libsyn.com/secure/thrivebloggers/TP-396-Edit1.mp3?dest-id=780239
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JSON: https://stenobird.com/v1/public/podcasts/thrive-the-podcast-for-content-creators-656002/episodes/396-how-to-write-and-format-blog-posts-for-readers-and-search-engines
Duration seconds: 1423

## Resource

Tired of writing blog posts no one reads? Let's fix that. In this episode, I'm walking you through the exact steps to format your blog posts so that people actually want to read them. We're talking real strategies, tactical steps, and zero fluff. If writing makes you nervous, or you feel like no one's clicking through your content, this episode is your starting point. This is part four in our blogging series, and we're covering why structure matters, how to make posts scannable, and how to use headings the right way for both your reader and Google. PLUS—our very first listener question! Sabrina asks about Wix vs. WordPress, and I give you a full breakdown on which is better for long-term growth and monetization. Check Out the Episodes in Our Blogging Series: 381: How to Pick the Right Blog Platform Based on Your Goals 386: What to Write on Your Blog as an Influencer: Your Guide to Content Pillars, Keywords, & Calendars 392: Is Blogging Still Worth It? Yes—Here's How to Get Consistent Traffic Find It Quickly: 01:31 - Blog Writing Confidence and Structure 02:36 - Formatting Tips for Readable Blog Posts 07:17 - Using Headings for SEO and Readability 12:09 - Final Tips and Encouragement 18:26 - Listener Question: Wix vs WordPress Mentioned in this Episode: Ask Bree: thrivetogether.blog/askbree Boldfluence: thrivetogether.blog/boldfluence Siteground: siteground.com BigScoots: bigscoots.com 381: How to Pick the Right Blog Platform Based on Your Goals

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