# How Your Body Data Could Reshape Sectors Page: https://stenobird.com/podcast/thoughts-on-the-market-980853/how-your-body-data-could-reshape-sectors Text version: https://stenobird.com/podcast/thoughts-on-the-market-980853/how-your-body-data-could-reshape-sectors.md Podcast: [Thoughts on the Market](https://stenobird.com/podcast/thoughts-on-the-market-980853) Published: 2026-05-12T20:00:00+00:00 Episode link: https://pdst.fm/e/pscrb.fm/rss/p/rss.art19.com/episodes/7df38766-f416-43b4-ba39-5020e36cfd87.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0 Audio file: https://pdst.fm/e/pscrb.fm/rss/p/rss.art19.com/episodes/7df38766-f416-43b4-ba39-5020e36cfd87.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/thoughts-on-the-market-980853/episodes/how-your-body-data-could-reshape-sectors Duration seconds: 309 ## Resource Our U.S. Healthcare Analyst Erin Wright discusses how health tracking and preventive diagnostics could influence healthcare costs and different industries, from fitness to retail. Read more  insights  from Morgan Stanley. ----- Transcript ----- Welcome to Thoughts on the Market. I’m Erin Wright, Morgan Stanley’s U.S. Healthcare Services Analyst.  Today – the emergence of the self-directed patient and its implications.  It’s Tuesday, May 12th at 10am in New York.  A blood test ordered from your phone. A wearable that tracks your sleep or nudges you to move, recover, hydrate, or rethink last night’s dinner. Preventive health is moving out of the clinic and into everyday life. And that shift is becoming an investable theme.  In essence, healthcare is moving from reactive to proactive. Instead of waiting for symptoms, more consumers are using lab tests, wearables, imaging, and digital tools to spot some these risks earlier. And this shift reaches well beyond healthcare.  On our estimates, the U.S. spends about [$]3.4 trillion annually on chronic diseases, including lost economic productivity. About [$]1.4 trillion of 2024 spend was tied to preventable disease. So the big investment question is: can earlier detection and behavior change bend the cost curve?  We think expanded preventive testing, screening, and monitoring can help avoid roughly [$]200 billion to [$]800 billion of U.S. healthcare spend by 2050. That assumes preventive testing reduces preventable disease costs by about 10% to 30% based on our analysis.  Direct-to-consumer lab testing lets people order lab tests directly, often online, without starting with a traditional doctor visit. We see this as a roughly $4 billion U.S. market, which has more than doubled since… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/thoughts-on-the-market-980853/episodes/how-your-body-data-could-reshape-sectors/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/thoughts-on-the-market-980853/how-your-body-data-could-reshape-sectors.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.