# Players Championship 2026 preview at TPC Sawgrass

Page: https://stenobird.com/podcast/this-week-in-jacksonville-business-edition-6744310/players-championship-2026-preview-at-tpc-sawgrass
Text version: https://stenobird.com/podcast/this-week-in-jacksonville-business-edition-6744310/players-championship-2026-preview-at-tpc-sawgrass.md
Podcast: [This Week in Jacksonville: Business Edition](https://stenobird.com/podcast/this-week-in-jacksonville-business-edition-6744310)
Published: 2026-03-05T22:32:00+00:00
Episode link: https://traffic.megaphone.fm/JXT8582329808.mp3?updated=1773353535
Audio file: https://traffic.megaphone.fm/JXT8582329808.mp3?updated=1773353535
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JSON: https://stenobird.com/v1/public/podcasts/this-week-in-jacksonville-business-edition-6744310/episodes/players-championship-2026-preview-at-tpc-sawgrass
Duration seconds: 679

## Resource

Lee Smith, executive director of the Players Championship, is the next guest to join Kent Justice on “This Week in Jacksonville: Business Edition.” Smith said the tournament is a year-round effort as TPC Sawgrass prepares for tournament week. “Kent, you’re right. This is an exciting time for us. This is a 52-week-a-year job.” Smith said the event team constantly refines the tournament and aims to reinvent the experience every three to five years to match how fans consume the event on site and at home. “We take a look at how all of our fans really consume the product and they consume the products on site, they consume product in and around the tournament. And then they consume the product at home, and so the opportunity to continue to add new technologies and four drones are going to be flying around here, capturing footage for those watching on TV at the local level or on site...” Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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