# Why Big Companies Are Rethinking How They Work With Startups

Page: https://stenobird.com/podcast/this-week-in-business-428702/why-big-companies-are-rethinking-how-they-work-with-startups
Text version: https://stenobird.com/podcast/this-week-in-business-428702/why-big-companies-are-rethinking-how-they-work-with-startups.md
Podcast: [This Week in Business](https://stenobird.com/podcast/this-week-in-business-428702)
Published: 2026-07-10T09:30:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/this-week-in-business/why-big-companies-are-rethinking-how-they-work-with-startups/
Audio file: https://sphinx.acast.com/p/open/s/5ab54c70bb6ddf45527e06b1/e/6a500b14fe878dc8e2b05060/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/this-week-in-business-428702/episodes/why-big-companies-are-rethinking-how-they-work-with-startups
Duration seconds: 778

## Resource

Big companies need innovation, while startups need capital, customers and opportunities to prove their ideas work. Wharton Professor of Operations, Information and Decisions and Senior Vice Dean of Innovation Serguei Netessine explains how corporate venturing is evolving beyond traditional investment models. He explores the rise of venture building and venture clienting, why becoming a startup’s customer can be more valuable than simply investing in it, and how these partnerships can help established companies innovate faster while giving startups a path to scale. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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