# Bonus interview: Why we need a campaign to get people investing

Page: https://stenobird.com/podcast/this-is-money-podcast-832470/bonus-interview-why-we-need-a-campaign-to-get-people-investing
Text version: https://stenobird.com/podcast/this-is-money-podcast-832470/bonus-interview-why-we-need-a-campaign-to-get-people-investing.md
Podcast: [This is Money Podcast](https://stenobird.com/podcast/this-is-money-podcast-832470)
Published: 2026-04-30T17:24:17+00:00
Episode link: https://shows.acast.com/thisismoney/episodes/69f390428dd960ac61a3ae11
Audio file: https://sphinx.acast.com/p/open/s/69a5aa3811f5657dedfff2bd/e/69f390428dd960ac61a3ae11/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/this-is-money-podcast-832470/episodes/bonus-interview-why-we-need-a-campaign-to-get-people-investing
Duration seconds: 952

## Resource

A new campaign has been launched to turn Britain's savers into investors. In this bonus episode, This is Money's Simon Lambert speaks to Karen Northey, of the Investment Association about the Take The Next Step campaign, backed by members of the investment industry and supported by the government and Chancellor Rachel Reeves. They discuss why investing matters, how it can grow people's wealth and why Britain's savers can seem reluctant to dip their toes into something that has the power to substantially improve their chance of beating inflation and improving their finances. Follow us on Instagram @dmgnewmedia. Follow us on TikTok @dmgnewmedia Follow us on X @dmgnewmedia Email us hello@dmgmedia.co.uk Text us  020 7938 6000. Hosts: Georgie Frost, Simon Lambert, Lee Boyce, Helen Crane Producer: Georgie Frost Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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