# 363 - There's More Than One Way to Win the Pricing Game

Page: https://stenobird.com/podcast/this-can-t-be-that-hard-357105/363-there-s-more-than-one-way-to-win-the-pricing-game
Text version: https://stenobird.com/podcast/this-can-t-be-that-hard-357105/363-there-s-more-than-one-way-to-win-the-pricing-game.md
Podcast: [This Can't Be That Hard](https://stenobird.com/podcast/this-can-t-be-that-hard-357105)
Published: 2026-04-07T06:00:00+00:00
Episode link: https://www.buzzsprout.com/1789021/episodes/18960469-363-there-s-more-than-one-way-to-win-the-pricing-game.mp3
Audio file: https://www.buzzsprout.com/1789021/episodes/18960469-363-there-s-more-than-one-way-to-win-the-pricing-game.mp3
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Duration seconds: 1865

## Resource

What if "Just raise your prices" is the wrong advice for right now? That's a question a lot of photographers have been sitting with lately - and honestly, it's one worth taking seriously. When budgets feel tight and bookings feel uncertain, the standard advice can start to feel a little tone-deaf. But here's the thing: there are real, strategic ways to increase your profitability without ever touching your prices. In this episode, I'm revisiting a framework I introduced way back in Episode 38...

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## Transcript

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