# 351 - Showing Up Without Burning Out: Build a Marketing System

Page: https://stenobird.com/podcast/this-can-t-be-that-hard-357105/351-showing-up-without-burning-out-build-a-marketing-system
Text version: https://stenobird.com/podcast/this-can-t-be-that-hard-357105/351-showing-up-without-burning-out-build-a-marketing-system.md
Podcast: [This Can't Be That Hard](https://stenobird.com/podcast/this-can-t-be-that-hard-357105)
Published: 2026-01-13T07:00:00+00:00
Episode link: https://www.buzzsprout.com/1789021/episodes/18497804-351-showing-up-without-burning-out-build-a-marketing-system.mp3
Audio file: https://www.buzzsprout.com/1789021/episodes/18497804-351-showing-up-without-burning-out-build-a-marketing-system.mp3
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JSON: https://stenobird.com/v1/public/podcasts/this-can-t-be-that-hard-357105/episodes/351-showing-up-without-burning-out-build-a-marketing-system
Duration seconds: 1635

## Resource

If there is one thing that burns photographers out faster than almost anything else, it’s marketing. What is supposed to feel like connection often feels more like an endless cycle of posting, scrolling, and second guessing… all while the rules keep changing. In this episode, I’m kicking off our Systems Theme by talking about how to build a marketing system that actually feels like connection (and supports your business instead of draining it). We look at why chasing trends and algorithms isn...

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## Transcript

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