# Why Your Marketing Efforts Aren't Working (And Rich Relationships Are The Real Key to Business Success) - with Selena Soo

Page: https://stenobird.com/podcast/thinking-big-strategy-that-scales-mindset-that-multiplies-546719/why-your-marketing-efforts-aren-t-working-and-rich-relationships-are-the-real-key-to-business-success-with-selena-soo
Text version: https://stenobird.com/podcast/thinking-big-strategy-that-scales-mindset-that-multiplies-546719/why-your-marketing-efforts-aren-t-working-and-rich-relationships-are-the-real-key-to-business-success-with-selena-soo.md
Podcast: [Thinking Big: Strategy that scales. Mindset that multiplies.](https://stenobird.com/podcast/thinking-big-strategy-that-scales-mindset-that-multiplies-546719)
Published: 2025-07-04T18:03:00+00:00
Episode link: https://www.thinkingbigpodcast.com/s6e175
Audio file: https://traffic.libsyn.com/secure/thinkingbig/s6e175_mixdown.mp3?dest-id=1505021
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Duration seconds: 3264

## Resource

This episode is sponsored by: Here's the hard truth I learned in this conversation: You can spend thousands on Facebook ads, perfect your email sequences, and create the most polished marketing campaigns... but if you're not building rich relationships, you're fighting an uphill battle that's only getting steeper. In this episode, I sit down with publicity strategist and author Selena Soo to dive deep into her new book "Rich Relationships" - and what she reveals will completely shift how you think about growing your business. As a fellow introvert, I've always struggled with the idea of "networking." The thought of working a room or making small talk at conferences made my skin crawl. But Selena showed me something game-changing: You don't need to be an extrovert to build a million-dollar network. You just need to be intentional. Why This Episode Will Transform Your Business We're living in what Selena calls a "trust recession." People are bombarded with ads, skeptical of marketing messages, and increasingly buying from their communities rather than responding to traditional marketing. The entrepreneurs who thrive in this new landscape aren't the ones with the biggest ad budgets - they're the ones with the richest relationships. I've seen this firsthand. When I look back at my entire career - from taking a company public in the late '90s to my current work with industry leaders like Tony Robbins, Dean Graziosi, and Russell Brunson - every major breakthrough came through relationships, not marketing campaigns. What You'll Discover The 3 Types of Givers (And Why Most Entrepreneurs Are Doing It Wrong) The "Indiscriminate Giver" trap that leads to burnout and resentment How "Transactional Givers" actually block abundance The "Rich Giver" approach that creates win-win relat…

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