# 271. Rethinks: The Key to Lasting Behavior Change

Page: https://stenobird.com/podcast/think-fast-talk-smart-communication-techniques-265379/271-rethinks-the-key-to-lasting-behavior-change
Text version: https://stenobird.com/podcast/think-fast-talk-smart-communication-techniques-265379/271-rethinks-the-key-to-lasting-behavior-change.md
Podcast: [Think Fast Talk Smart: Communication Techniques](https://stenobird.com/podcast/think-fast-talk-smart-communication-techniques-265379)
Published: 2026-03-12T13:00:00+00:00
Episode link: https://www.fastersmarter.io/key-lasting-behavior-change/
Audio file: https://mgln.ai/e/p155759/op3.dev/e/pscrb.fm/rss/p/dts.podtrac.com/redirect.mp3/tracking.swap.fm/track/zA4xtlPBvf2K1K9zesjz/media.transistor.fm/4463c123/3f61e14c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/think-fast-talk-smart-communication-techniques-265379/episodes/271-rethinks-the-key-to-lasting-behavior-change
Duration seconds: 1357

## Resource

The secret to building habits that stick. Whether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do it in the right way.” As the founder and director of Stanford's Behavior Design Lab , Fogg has devoted much of his career to researching human psychology, motivation, and behavior. According to him, habit formation isn’t a product of simply doing something over and over again. “It's not a function of repetition,” he says, “it's a function of emotion.” As Fogg discusses with host Matt Abrahams in this Rethinks episode of Think Fast, Talk Smart , bringing our behavior in line with our goals is easier than we think — we just have to know the emotional levers to pull. Episode Reference Links: BJ Fogg Fogg's Book: Tiny Habits Connect: Premium Signup >>>> Think Fast Talk Smart Premium Email Questions & Feedback >>> hello@fastersmarter.io Episode Transcripts >>> Think Fast Talk Smart Website Newsletter Signup + English Language Learning >>> FasterSmarter.io Think Fast Talk Smart >>> LinkedIn , Instagram , YouTube Matt Abrahams >>> LinkedIn Chapters: (00:00) - Introduction (02:26) - The Information-Action Fallacy (04:09) - The Behavior Model: Motivation, Ability, Prompt (05:49) - Designing a Reading Habit (07:27) - What Is a Habit? (10:36) - Making Paraphrasing a Habit (13:13) - Specificity vs. Repetition (15:32) - Choosing Habits You Enjoy (16:30) - The Final Three Questions (21:29) - Conclusion ******** Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. Unleash your Superhuman potential with AI that meets you where you work. Learn mor…

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