# News from AdMore Lighting / David Bartell

Page: https://stenobird.com/podcast/think-bike-alberta-motorcycle-safety-society-3222909/news-from-admore-lighting-david-bartell
Text version: https://stenobird.com/podcast/think-bike-alberta-motorcycle-safety-society-3222909/news-from-admore-lighting-david-bartell.md
Podcast: [Think Bike- Alberta Motorcycle Safety Society](https://stenobird.com/podcast/think-bike-alberta-motorcycle-safety-society-3222909)
Published: 2026-07-22T23:25:31+00:00
Episode link: https://share.transistor.fm/s/2c306575
Audio file: https://media.transistor.fm/2c306575/2504df39.mp3
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JSON: https://stenobird.com/v1/public/podcasts/think-bike-alberta-motorcycle-safety-society-3222909/episodes/news-from-admore-lighting-david-bartell
Duration seconds: 1409

## Resource

In this episode of Think Bike, host Liane Langlois welcomes David Bartel from AdMore Lighting to discuss the evolution of motorcycle safety products, the challenges faced in the market, and the exciting new developments in their product line. David shares insights from his experience on Dragon's Den and highlights the importance of supporting Canadian businesses and making a social impact in the motorcycle community. The conversation also touches on the significance of marketing and the celebration of AdMore Lighting's 20th anniversary. Takeaways David Bartel is the founder of AdMore Lighting, focused on motorcycle safety. AdMore Lighting's flagship product is the Light Bar Pro, enhancing visibility for motorcyclists. The company faced challenges in the U.S. market due to tariffs but shifted focus to Canadian sales. AdMore Lighting has seen success by participating in local motorcycle shows across Canada. The Light Bar Pro features Bluetooth connectivity for customizable settings. AdMore is launching new products, including Bluetooth-enabled light bands for enhanced visibility. David's experience on Dragon's Den provided significant exposure for AdMore Lighting. The importance of marketing was emphasized as a key to business growth. AdMore Lighting aims to make a social impact by reducing motorcycle accidents and injuries. The company is celebrating its 20th anniversary, marking two decades of innovation in motorcycle safety. Sound Bites "We love selling to Canadians." "It's been a real work of love." "It's a patent pending product." "We discovered marketing." "This is a big year for us." Chapters 00:00 Introduction to Think Bike Podcast 01:15 David Bartel and AdMore Lighting's Journey 02:57 Challenges and Opportunities in the Market 05:46 Innovative Products: The Ligh…

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## Transcript

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