# [CLIP] The End of the 30-Second Ad and the Economy That Follows | Jamie Umpherson (Runway)

Page: https://stenobird.com/podcast/theboldway-329028/clip-the-end-of-the-30-second-ad-and-the-economy-that-follows-jamie-umpherson-runway
Text version: https://stenobird.com/podcast/theboldway-329028/clip-the-end-of-the-30-second-ad-and-the-economy-that-follows-jamie-umpherson-runway.md
Podcast: [TheBoldWay](https://stenobird.com/podcast/theboldway-329028)
Published: 2026-05-21T03:00:00+00:00
Episode link: https://audio.audiomeans.fr/file/nTLjBrCvPC/d75dc91e-863e-4502-b19c-320a58ca7788.mp3?_=1779098330
Audio file: https://audio.audiomeans.fr/file/nTLjBrCvPC/d75dc91e-863e-4502-b19c-320a58ca7788.mp3?_=1779098330
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JSON: https://stenobird.com/v1/public/podcasts/theboldway-329028/episodes/clip-the-end-of-the-30-second-ad-and-the-economy-that-follows-jamie-umpherson-runway
Duration seconds: 686

## Resource

🎙️ Sponsors du mois🌐 Squarespace — la plateforme no-code, boostée par l’IA, pour créer et développer votre site web tout-en-un.🛡️ MAIF — Épisode Assurance & indépendants : les erreurs qui peuvent vous coûter cher | En partenariat avec la MAIF. — The clip opens on how the great studios — Gaumont, Paramount, A24 — are approaching AI, then pivots to the concrete possibility of launching a production company with $1,000. Jamie then unpacks the mutation of advertising: small agencies producing big work, 60-to-90-second micro-dramas, the end of the 30-second format, and how Runway is rethinking content creation for brands in an era of fragmented attention. A must-listen for anyone running a brand, an agency or a studio. No vague promises here — concrete numbers, new formats, and a clear vision of what is replacing advertising as we know it. Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.io Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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