# The Keys To Building a WordPress-Focused SAAS

Page: https://stenobird.com/podcast/the-wp-minute-5988501/the-keys-to-building-a-wordpress-focused-saas
Text version: https://stenobird.com/podcast/the-wp-minute-5988501/the-keys-to-building-a-wordpress-focused-saas.md
Podcast: [The WP Minute+](https://stenobird.com/podcast/the-wp-minute-5988501)
Published: 2026-05-04T12:00:00+00:00
Episode link: https://share.transistor.fm/s/dc3600eb
Audio file: https://media.transistor.fm/dc3600eb/5f15644b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-wp-minute-5988501/episodes/the-keys-to-building-a-wordpress-focused-saas
Duration seconds: 1910

## Resource

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support On this episode of The WP Minute+ podcast, Eric chats with Matt Schwartz , founder of CheckView , a SaaS focused on automated testing . The discussion focuses on challenges and insights of starting a SaaS product in the WordPress ecosystem. Matt fills us in on his agency roots , the decision to build a SaaS over a plugin, market research , customer insights , and advice for aspiring founders. Matt’s story is a great inspiration for anyone who wants to build a product from the ground up! Takeaways: CheckView was created to address checkout issues in e-commerce experienced by Matt’s agency clients. The decision to build a SaaS was based on minimizing resource use on client sites. Market research involved talking to agencies and validating the product idea. The challenges of WordPress-specific SaaS include managing plugin compatibility. Customer support is crucial for addressing user issues and misunderstandings. Founders should validate their market and customer needs thoroughly. SaaS products may take time to break even financially. Education about automated testing is essential for agency owners. The future of SaaS will involve more testing and trust in technology. Important Links: CheckView Inspry (Matt’s Agency) Connect with Matt: LinkedIn The WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

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## Transcript

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