# Ep 216: Why Your Offer Needs a Brand with Aiza Cheung

Page: https://stenobird.com/podcast/the-wholehearted-business-show-4327389/ep-216-why-your-offer-needs-a-brand-with-aiza-cheung
Text version: https://stenobird.com/podcast/the-wholehearted-business-show-4327389/ep-216-why-your-offer-needs-a-brand-with-aiza-cheung.md
Podcast: [The Wholehearted Business Show](https://stenobird.com/podcast/the-wholehearted-business-show-4327389)
Published: 2026-03-30T05:00:00+00:00
Episode link: https://www.buzzsprout.com/1845315/episodes/18924866-ep-216-why-your-offer-needs-a-brand-with-aiza-cheung.mp3
Audio file: https://www.buzzsprout.com/1845315/episodes/18924866-ep-216-why-your-offer-needs-a-brand-with-aiza-cheung.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-wholehearted-business-show-4327389/episodes/ep-216-why-your-offer-needs-a-brand-with-aiza-cheung
Duration seconds: 1580

## Resource

Got some feedback or a question for Laura? Send it in here! This week on The Wholehearted Business Show we’re talking all things branding with Aiza Cheung of Studio Coya. Aiza Cheung is the Brand Chef 👩🏻‍🍳 (aka brand designer) of Studio Coya, where she whips up *crème de la crème* branding for high-achieving service providers who want their signature offers to sell like hotcakes. Her flavour-packed, food-themed sprint process blends strategy with style to create branding that looks the part, ...

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## Transcript

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