# #11 - Sharry Cramond - The Power of Mindset and Positive Self-Talk in Leadership Page: https://stenobird.com/podcast/the-whole-truth-leadership-stories-with-sarah-perugia-7098484/11-sharry-cramond-the-power-of-mindset-and-positive-self-talk-in-leadership Text version: https://stenobird.com/podcast/the-whole-truth-leadership-stories-with-sarah-perugia-7098484/11-sharry-cramond-the-power-of-mindset-and-positive-self-talk-in-leadership.md Podcast: [The Whole Truth: Leadership Stories with Sarah Perugia](https://stenobird.com/podcast/the-whole-truth-leadership-stories-with-sarah-perugia-7098484) Published: 2025-06-18T08:00:00+00:00 Episode link: https://www.sarahperugia.com/ Audio file: https://episodes.captivate.fm/episode/3a0b0558-773e-4a9c-816b-68d13f85ad0e.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-whole-truth-leadership-stories-with-sarah-perugia-7098484/episodes/11-sharry-cramond-the-power-of-mindset-and-positive-self-talk-in-leadership Duration seconds: 1757 ## Resource In this episode, I’m joined by Sharry Cramond, an accomplished leader with a remarkable career working with global brands like Kraft and Tesco, where she drove significant business transformations. Sharry is currently the Marketing Director for M&S Food Group and leads the Sparks Loyalty programme across the business. In addition to her corporate success, Sharry is also a published author and passionate mentor for people both within her organisation and beyond. In this episode we talk about: How positive self-talk and mindset shaped her success, drawing from her childhood experiences and early fascination with programming the brain for achievement. The importance of goal-setting in life, likening it to a sailboat navigating through stormy seas. How positive language and getting things done are key to both leadership and personal growth. Sharry also shares her advice for aspiring leaders on the power of going the extra mile and making an impact. Sharry’s journey from a challenging upbringing to becoming a successful business leader and mentor is truly inspiring. Don’t miss this episode! Tune in to hear her incredible story and the valuable lessons she’s learned throughout her career. About the host Sarah Perugia is an expert women-in-leadership coach and whole-person leadership transformation specialist, dedicated to empowering female leaders to thrive. With 20 years of experience, she partners with organisations across the globe to develop and retain top female talent, strengthen the female leadership pipeline, and promote gender equality in senior roles. Drawing on her background in acting, neuro-linguistic programming, and Positive Psychology, Sarah empowers leaders to advance their careers, build confidence, enhance performance, and ultimately flourish and thriv… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-whole-truth-leadership-stories-with-sarah-perugia-7098484/episodes/11-sharry-cramond-the-power-of-mindset-and-positive-self-talk-in-leadership/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-whole-truth-leadership-stories-with-sarah-perugia-7098484/11-sharry-cramond-the-power-of-mindset-and-positive-self-talk-in-leadership.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.