# The League With the Biggest Future? Shana Sissel's Answer Will Surprise You

Page: https://stenobird.com/podcast/the-weekly-money-clip-6866050/the-league-with-the-biggest-future-shana-sissel-s-answer-will-surprise-you
Text version: https://stenobird.com/podcast/the-weekly-money-clip-6866050/the-league-with-the-biggest-future-shana-sissel-s-answer-will-surprise-you.md
Podcast: [Biz Talk Today TV](https://stenobird.com/podcast/the-weekly-money-clip-6866050)
Published: 2026-07-12T17:48:00+00:00
Episode link: https://traffic.megaphone.fm/FPMN4668014301.mp3
Audio file: https://traffic.megaphone.fm/FPMN4668014301.mp3
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Duration seconds: 161

## Resource

Which sports league has the greatest upside for franchise values over the next decade? On the debut episode of Franchise Value, host Todd M. Schoenberger asks co-host Shana Sissel, CEO of Banríon Capital Management and author of Tough Minded, to name the league she believes offers the biggest valuation opportunity. Her answer? The WNBA. Shana explains why the Caitlin Clark effect, surging television ratings, increasing institutional investment, growing corporate sponsorships, and the league's unique relationship with the NBA are creating one of the most compelling growth stories in professional sports. If you think the NFL, NBA, or MLB still have the most room to grow, this conversation may change your perspective. Franchise Value is where sports meets capital. Hosted by Shana Sissel and Todd M. Schoenberger, exclusively on Biz Talk Today TV. 🔗 Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://biztalktodaytv.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Contact on Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠support@biztalktodaytv.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📲 Download the Biz Talk Today TV app on Apple & Android devices. 📢 Disclaimer: The views and opinions expressed on this program are those of the hosts and guests and do not necessarily reflect the official policy or position of CrossCheck Media Inc., Biz Talk Today TV (BTT), or their affiliated entities and distribution partners. Content produced by CrossCheck Media across video, audio, and digital platforms is provided for informational and educational purposes only. Nothing presented should be construed as financial, investment, legal, tax, or gambling advice, nor as a recommendation to buy or sell any security, asset, wager, or strategy. All inv…

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