# The Multiplier Playbook: your guide to better marketing

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/the-multiplier-playbook-your-guide-to-better-marketing
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/the-multiplier-playbook-your-guide-to-better-marketing.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-05-21T07:00:00+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/3cc10540-b926-4ce4-b1df-024692273143/group-item/1ea77169-4ecd-4cae-9b76-0c62034f91f9/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/the-multiplier-playbook-your-guide-to-better-marketing
Duration seconds: 1437

## Resource

Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that erode long-term value. BERA's Michael Reh and WARC's Ann Marie Kerwin explore how to accurately track and quantify the Multiplier Effect—the compound growth achieved when brand and performance marketing work together. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

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## Transcript

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