# The harsh reality of advertising's shift to 'churn and burn'

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Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/the-harsh-reality-of-advertising-s-shift-to-churn-and-burn.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-07-21T06:00:00+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/e91f4f33-9c62-4222-8511-727988ea4cfb/group-item/349e1cc0-2da0-452e-8896-759a55cf0261/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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Duration seconds: 2272

## Resource

New data from CreativeX reveals the alarming extent of 'churn and burn' short-termism among advertisers, based on a study of 633,000 ads over two years. Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and discuss how brands can turn the ship around.

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## Transcript

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