# The great divide: how to overcome marketing silos

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Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/the-great-divide-how-to-overcome-marketing-silos.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-07-30T07:00:00+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/07e6762f-326d-4063-bb38-21508eaff0c4/group-item/cbc939a2-5b2d-4d12-a1a7-8ee2fd856518/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/the-great-divide-how-to-overcome-marketing-silos
Duration seconds: 2699

## Resource

How do the best marketers actually integrate brand and performance – not just in theory, but in org design, planning and measurement? Prophet’s Kate Price and Monica El Hassan join WARC's Ann Marie Kerwin to discuss strategies for a more integrated approach, based on WARC's marketing effectiveness research The Multiplier Playbook.

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## Transcript

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