# The Effective CMO: The New York Times' Amy Weisenbach

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/the-effective-cmo-the-new-york-times-amy-weisenbach
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/the-effective-cmo-the-new-york-times-amy-weisenbach.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-05-28T07:00:00+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/a2c95204-da18-4050-bace-f570da308dc7/group-item/bef816a0-f9ad-4aca-b632-074f52240b69/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/the-effective-cmo-the-new-york-times-amy-weisenbach
Duration seconds: 2466

## Resource

How does a 175-year-old news brand thrive in a volatile media economy? Amy Weisenbach, Chief Marketing Officer at The New York Times, joins WARC's Anna Hamill to discuss the strategies behind the publication's outsized revenue growth, as well as how to build brand trust and daily habits across news, games, sports and much more. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

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## Transcript

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