# The Effective CMO: Sephora's Zena Arnold

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/the-effective-cmo-sephora-s-zena-arnold
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/the-effective-cmo-sephora-s-zena-arnold.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-04-28T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/fa206588-a84e-4e75-88bf-4bbd46e4cc64/group-item/3b768661-1312-4fc1-9609-8b6103b3203e/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/the-effective-cmo-sephora-s-zena-arnold
Duration seconds: 2470

## Resource

Sephora is one of the world’s biggest beauty retailers. Zena Arnold, US CMO, joins the pod to discuss 'the lipstick effect', why Sephora is investing in women’s sports, emerging retail trends and the importance of brand building. Hosted by WARC's Anna Hamill.

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## Transcript

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