# Tackling the twin pace effectiveness gap

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/tackling-the-twin-pace-effectiveness-gap
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/tackling-the-twin-pace-effectiveness-gap.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-03-10T06:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/bc7da674-3a78-4502-a56f-08a9940a3559/group-item/74d1d8ff-8acc-49a1-81b4-a6ae9e19a22f/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/tackling-the-twin-pace-effectiveness-gap
Duration seconds: 1794

## Resource

New WARC data reveals most marketers understand effectiveness, but internal pressures, governance, and risk dynamics limit consistent execution. WARC's Jenny Chan and Rica Facundo discuss how the 'twin pace' effectiveness gap is impacting brands in Asia-Pacific, and how marketers can fight back.

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## Transcript

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