# Live in Cannes: The new, old rules of brand growth

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/live-in-cannes-the-new-old-rules-of-brand-growth
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/live-in-cannes-the-new-old-rules-of-brand-growth.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-06-26T14:35:19+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/2ce7eb35-d6e3-4220-ac6d-b455bd1442d6/group-item/4244caad-1d99-49b3-b3a1-1b2dc8cd91b7/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/live-in-cannes-the-new-old-rules-of-brand-growth
Duration seconds: 3754

## Resource

Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discusses brand building through crypto winter and finally, creative effectiveness themes with Gurdeep Puri and Emma de la Fosse. The WARC Podcast in Cannes is sponsored by Circana. Learn more at circana.com/warc For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

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## Transcript

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