# Live in Cannes: Creative strategy in a changing world

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/live-in-cannes-creative-strategy-in-a-changing-world
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/live-in-cannes-creative-strategy-in-a-changing-world.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-06-22T14:57:44+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/c58092cd-94a3-4d3a-b9e9-af6fa19222df/group-item/8cdeb772-8bf8-4fa9-a488-2b707ac3259d/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/live-in-cannes-creative-strategy-in-a-changing-world
Duration seconds: 2706

## Resource

It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extraordinary journey from homegrown China brand to global automotive giant, and lessons in localising global brands from Heineken. Hosted by WARC's Rica Facundo. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights today at circana.com/warc. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

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## Transcript

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