# How Netflix became an advertising behemoth

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/how-netflix-became-an-advertising-behemoth
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/how-netflix-became-an-advertising-behemoth.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-02-24T08:15:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/0795eec0-c5f6-4700-8c8b-987b7dc588f8/group-item/a0199d21-2ecb-4cc4-bb48-e9a86ea2112c/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/how-netflix-became-an-advertising-behemoth
Duration seconds: 1541

## Resource

Netflix has entered its advertising era, building a significant revenue driver. And it's just getting started. WARC's Alex Brownsell and Celeste Huang offer a deep dive into Netflix's approach and potential next steps, from its potential acquisition of Warner Bros. Discovery to new ventures in podcasts, gaming and live events.

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## Transcript

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