# How Fitflop broke through the performance plateau

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/how-fitflop-broke-through-the-performance-plateau
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/how-fitflop-broke-through-the-performance-plateau.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-07-07T07:00:00+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/62c5144f-8d74-4fe9-894f-24f47a519274/group-item/382925a7-db4a-4942-b72e-f181c61a7e13/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/how-fitflop-broke-through-the-performance-plateau
Duration seconds: 2858

## Resource

How do you break out of a performance plateau without extra budget? Footwear brand FitFlop is walking the talk (in FitFlops, of course). Fitflop's Brittany Ellam and Ash Singh from Jellyfish join WARC's David Tiltman to discuss how the brand tapped into thinking from The Multiplier Effect, and the impressive results it achieved by embracing a better approach to investing in brand and performance marketing.

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## Transcript

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