# Four frameworks marketers need to know

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/four-frameworks-marketers-need-to-know
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/four-frameworks-marketers-need-to-know.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-04-16T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/b439fd71-9c8b-4973-8c5f-d1230dc9a302/group-item/86f432b5-3ae6-4956-89c4-b27025fffab2/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/four-frameworks-marketers-need-to-know
Duration seconds: 2942

## Resource

Effectiveness expert Tom Roach joins the pod to analyse some essential ideas in marketing effectiveness, including the performance plateau, the modified funnel, 'lots of little' and share of model. Hosted by WARC's David Tiltman.

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## Transcript

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