# Connecting sustainability with marketing effectiveness

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/connecting-sustainability-with-marketing-effectiveness
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/connecting-sustainability-with-marketing-effectiveness.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-06-02T07:00:00+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/745d9a82-5e82-4c3c-abd5-1701532a3df1/group-item/cf9a59e2-0c05-4e56-bd2e-84a4244364b3/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/connecting-sustainability-with-marketing-effectiveness
Duration seconds: 2391

## Resource

How do social values and environmental sustainability boost marketing effectiveness? Goodvertising's Thomas Kolster joins WARC's Amy Rodgers to discuss how sustainability is a driving factor on the most effective advertising campaigns, based on WARC Rankings data. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/connecting-sustainability-with-marketing-effectiveness/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-warc-podcast-4473908/connecting-sustainability-with-marketing-effectiveness.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.