# How to Turn Cold Leads into Buying Clients (The Trust Triggers™)

Page: https://stenobird.com/podcast/the-visibility-impact-show-marketing-growth-for-women-entrepreneurs-4658667/how-to-turn-cold-leads-into-buying-clients-the-trust-triggers
Text version: https://stenobird.com/podcast/the-visibility-impact-show-marketing-growth-for-women-entrepreneurs-4658667/how-to-turn-cold-leads-into-buying-clients-the-trust-triggers.md
Podcast: [The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs](https://stenobird.com/podcast/the-visibility-impact-show-marketing-growth-for-women-entrepreneurs-4658667)
Published: 2026-02-03T09:00:00+00:00
Episode link: https://thevisibilityimpactshow.com/post/trust-triggers-that-turn-cold-audiences-into-buyers-mariana-henninger
Audio file: https://www.buzzsprout.com/2083113/episodes/18613373-how-to-turn-cold-leads-into-buying-clients-the-trust-triggers.mp3
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Duration seconds: 2177

## Resource

In this episode of The Visibility Impact Show, Crissy sits down with Emmy-winning filmmaker and brand strategist Mariana Henninger to explore how emotional storytelling builds trust faster and accelerates sales. Mariana shares how she transitioned from documentary filmmaking to entrepreneurship, why most brands are instantly forgettable, and how a single brand video can create deep connection at the top of the funnel. Grab your copy of the Instant Yes Machine here http://brandmagnetic.com/yes...

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## Transcript

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