# The Hidden Asset Destroying (or Doubling) Your Business Exit Value | Jason Bush

Page: https://stenobird.com/podcast/the-vince-perri-podcast-281611/the-hidden-asset-destroying-or-doubling-your-business-exit-value-jason-bush
Text version: https://stenobird.com/podcast/the-vince-perri-podcast-281611/the-hidden-asset-destroying-or-doubling-your-business-exit-value-jason-bush.md
Podcast: [The Vince Perri Podcast](https://stenobird.com/podcast/the-vince-perri-podcast-281611)
Published: 2026-01-20T14:00:08+00:00
Episode link: https://soundcloud.com/vinceperri/the-hidden-asset-destroying-or-doubling-your-business-exit-value-jason-bush
Audio file: https://feeds.soundcloud.com/stream/2244508859-vinceperri-the-hidden-asset-destroying-or-doubling-your-business-exit-value-jason-bush.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-vince-perri-podcast-281611/episodes/the-hidden-asset-destroying-or-doubling-your-business-exit-value-jason-bush
Duration seconds: 2494

## Resource

In this insightful episode, host Vince Perry, Certified Exit Planning Advisor (CEPA) and Business Broker, sits down with strategic advisor Jason Bush of Linville Team Partners to break down one of the most overlooked components of business exits: commercial real estate. Jason is a CEPA who operates at the intersection of M&A, commercial real estate (CRE), and exit planning. In this conversation, he explains how business owners can significantly increase their total enterprise value by treating real estate as a strategic asset—not an afterthought—during the sale process. For many Main Street business owners, the majority of their net worth is tied up in the property. Yet in most M&A transactions, the analytical rigor is applied almost exclusively to the operating company, leaving the real estate undervalued and poorly structured. Jason’s unique background—combining quantitative experience as a former Civil Engineer and Professional Engineer (PE), buy-side M&A exposure, and CRE advisory—gives him a rare perspective on how to properly align business and real estate strategy to maximize outcomes. In this episode, you’ll learn: The Overlooked Asset: Why commercial real estate is often ignored in exit planning and how separating OpCo and PropCo can unlock significant net worth. The Undermarket Rent Trap: How failing to set market-based rent can destroy income-based valuations and limit wealth creation. Creating Optionality: How to structure flexibility so you can choose whether to sell, retain, or lease the real estate at exit. Maximizing Value After the Sale: Why selling the business first—especially to private equity—can increase real estate value by improving tenant credit quality and compressing cap rates. Lease Pitfalls: How month-to-month leases can drop a company’s va…

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