# How to go from Sales Rep to Business Owner |  Ian Kofford

Page: https://stenobird.com/podcast/the-vince-perri-podcast-281611/how-to-go-from-sales-rep-to-business-owner-ian-kofford
Text version: https://stenobird.com/podcast/the-vince-perri-podcast-281611/how-to-go-from-sales-rep-to-business-owner-ian-kofford.md
Podcast: [The Vince Perri Podcast](https://stenobird.com/podcast/the-vince-perri-podcast-281611)
Published: 2026-01-09T13:28:35+00:00
Episode link: https://soundcloud.com/vinceperri/how-to-go-from-sales-rep-to-business-owner-ian-kofford
Audio file: https://feeds.soundcloud.com/stream/2244501062-vinceperri-how-to-go-from-sales-rep-to-business-owner-ian-kofford.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-vince-perri-podcast-281611/episodes/how-to-go-from-sales-rep-to-business-owner-ian-kofford
Duration seconds: 3242

## Resource

In today’s episode, Vince Perri sits down with Ian Kofford — founder of Rep2Owner — to break down one of the biggest shifts a sales rep can ever make: the transition from “high-earning rep” to true business owner. Ian shares his unbelievable journey from selling buckets of dirt as a kid… to making $7,000 in a single day at 18… to recruiting and building sales teams… all the way to launching Rep to Owner, a company dedicated to helping reps finally achieve real freedom. This episode is packed with lessons on belief, leadership, resiliency, and the philosophy behind scaling a business the right way — with people, systems, collaboration, and vision. Whether you’re a sales rep, entrepreneur, business owner, or someone ready to level up your life… this conversation is the blueprint. WHAT YOU’LL LEARN IN THIS EPISODE: • Why Vince believes success requires collaboration, not isolation • Ian’s journey from solar sales to building a recruiting company • The mindset shift from rep → owner → leader • How belief (in yourself + your product) drives sales • The real volume required to win in sales • Why rejection is your greatest teacher • The trap of becoming a “high-paid employee” instead of a true business owner • Ian’s two-phase system: Prep to Launch + Built to Exit • How great company culture is actually built • Why Rep to Owner is expanding internationally • How AI will help bring this message worldwide ABOUT IAN KOFFORD (REP TO OWNER) Ian Kofford is the founder of Rep to Owner — a company helping sales reps transition into business ownership through a proven, structured, step-by-step process. Their mission: give reps control, freedom, and long-term wealth by helping them build something that lasts. ABOUT VINCE PERRI Vince Perri is a serial entrepreneur, certified exit advise…

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## Transcript

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