# What 20 Years in Marketing Actually Teaches You With Agency Founder Jared Harman

Page: https://stenobird.com/podcast/the-vignette-effect-7229118/what-20-years-in-marketing-actually-teaches-you-with-agency-founder-jared-harman
Text version: https://stenobird.com/podcast/the-vignette-effect-7229118/what-20-years-in-marketing-actually-teaches-you-with-agency-founder-jared-harman.md
Podcast: [The Vignette Effect](https://stenobird.com/podcast/the-vignette-effect-7229118)
Published: 2026-06-18T11:00:00+00:00
Episode link: https://the-vignette-effect.simplecast.com/episodes/what-20-years-in-marketing-actually-teaches-you-with-agency-founder-jared-harman-yfcJxfcm
Audio file: https://cdn.simplecast.com/media/audio/transcoded/e9ba1900-e6a5-4c37-9e05-af48548c3e3d/5bf5335c-631d-45fb-a655-f70fb46489db/episodes/audio/group/3d555be0-2ead-48ab-8f87-1124f9038c21/group-item/bbde105d-9678-4bc4-bd30-ed24242df627/128_default_tc.mp3?aid=rss_feed&feed=7H9jcliI
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JSON: https://stenobird.com/v1/public/podcasts/the-vignette-effect-7229118/episodes/what-20-years-in-marketing-actually-teaches-you-with-agency-founder-jared-harman
Duration seconds: 3379

## Resource

What does it really take to build a marketing agency where clients stick around for years, not months? Jared Harman, CEO and co-founder of One Group Agency, has spent over 20 years building brands across hospitality, sports, broadcasting, and agency life, and in this episode, he shares exactly what's underneath that kind of staying power. Raquel and Jared dig into the non-linear path that led him to agency ownership and what it actually looked like to go from two people doing everything to a 16-person team with fully in-house capabilities. They also get into the realities of an agency acquisition, including what it costs you when you double your headcount overnight and how long it really takes to stabilize. The conversation takes a sharp turn into the psychology of marketing, including why clients with brand new businesses expect results before they have data, how the "set it and forget it" mentality hurts both agencies and the people who hire them, and why Jared now believes great work can come from ideas his clients bring to the table. If you've ever wondered what makes the difference between a business that keeps its clients and one that churns through them, this episode gets into the mechanics of that in a really honest way.

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## Transcript

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