# 489 - Why "Saigon Bonbon" Could Be Our Cultural Export of 2026? - Saigon Bonbon: Tee Tran, Bao Han, Michael Le

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Text version: https://stenobird.com/podcast/the-vietnamese-with-kenneth-nguyen-3688574/489-why-saigon-bonbon-could-be-our-cultural-export-of-2026-saigon-bonbon-tee-tran-bao-han-michael-le.md
Podcast: [The Vietnamese with Kenneth Nguyen](https://stenobird.com/podcast/the-vietnamese-with-kenneth-nguyen-3688574)
Published: 2026-04-16T12:30:31+00:00
Episode link: https://thevietnamesepodcast.com
Audio file: https://audio4.redcircle.com/episodes/8d4addaa-8b5a-4a2c-bb91-9d73af9a433e/stream.mp3
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Duration seconds: 3250

## Resource

In this episode of The Vietnamese Podcast, Ken sits down with a powerhouse team: Tee Tran, a brand visionary from Montreal; his wife Bao Han, an iconic Paris by Night singer; and Michael Le, a Gen Z digital pioneer with over 50 million followers. Together, they reveal the heart behind Saigon Bonbon, a brand that is much more than a gummy company. It is a "love letter" to Vietnamese resilience, a bridge between generations, and a masterclass in cultural branding. We discuss the viral speech that moved millions, the struggle of living with Parkinson's, and why the next generation of Vietnamese "rebels" is finally ready to take center stage. Inside this deep dive into culture and commerce: The "Kỳ Lân" Philosophy: Why replacing gummy bears with Lion Dance lions (Kỳ Lân) is a daily reminder to celebrate life, not just for Tết. Resilience in Real Time: Bao Han discusses retiring from the stage due to Parkinson’s and how her "alive and positive" energy became the DNA of the brand. The Gen X vs. Gen Z Bridge: Tee explains the shift from "survival mode" to "expression mode" and how the launch party became a magical exchange between legends and newcomers. The "Vanilla of the East": A breakdown of the "Guifao" (elegant) flavor profiles, from spicy street food nostalgia to botanical lychee. Michael Le’s "Sauce": Why a global superstar is looking back to his Vietnamese roots to define his next chapter as an entrepreneur. -------------------------------------------------------------------------------------------------- Many of you still have the chance to record and preserve the legacies of your own families. I’ve sat with families now for interview sessions to record the rich histories of parents and explore the lives of the generations that preceded them. Don’t let your family st…

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