# He's Building The World's First Supplement Brand Specifically for Hoopers. Here's How.

Page: https://stenobird.com/podcast/the-victory-degree-6691239/he-s-building-the-world-s-first-supplement-brand-specifically-for-hoopers-here-s-how
Text version: https://stenobird.com/podcast/the-victory-degree-6691239/he-s-building-the-world-s-first-supplement-brand-specifically-for-hoopers-here-s-how.md
Podcast: [The Victory Degree](https://stenobird.com/podcast/the-victory-degree-6691239)
Published: 2026-04-19T18:26:28+00:00
Episode link: https://thevictorydegree.simplecast.com/episodes/the-corporate-hooper-how-a-nyc-hooper-is-building-basketballs-first-supplement-brand-NnZ_Cfhm
Audio file: https://cdn.simplecast.com/media/audio/transcoded/3a08482c-08e2-452c-84c2-5f32d1e58189/3c863156-97fe-4d30-8ddf-e9bff4191377/episodes/audio/group/f568fffa-a5f5-475c-875a-2f98047a7a41/group-item/23d7d2ed-9aaa-4d0c-ad9a-14133e1cb544/128_default_tc.mp3?aid=rss_feed&feed=nVQwFaIo
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Duration seconds: 3377

## Resource

Will Custis, aka The Corporate Hooper, built a massive New York City basketball following while working a full-time corporate job, then bootstrapped HoopFuel, the first performance supplement brand built specifically for basketball players. In this episode, we get into the reality of going from creator to founder: how he built an audience without chasing virality, why "just document your truth" is better advice than any hook formula, the unsexy operational side of bootstrapping a brand nobody tells you about, and the storytelling framework he uses to get people bought into HoopFuel. If you're a creator thinking about building something real, a founder trying to grow without outspending the giants, or anyone stuck between a stable job and the thing you actually care about, this one's for you.

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## Transcript

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