# Run Your Landscaping Business with Integrity

Page: https://stenobird.com/podcast/the-untrapped-podcast-with-keith-kalfas-743513/run-your-landscaping-business-with-integrity
Text version: https://stenobird.com/podcast/the-untrapped-podcast-with-keith-kalfas-743513/run-your-landscaping-business-with-integrity.md
Podcast: [The Untrapped Podcast With Keith Kalfas](https://stenobird.com/podcast/the-untrapped-podcast-with-keith-kalfas-743513)
Published: 2026-05-03T19:01:00+00:00
Episode link: https://thelandscapingemployeetrap.libsyn.com/run-your-landscaping-business-with-integrity
Audio file: https://traffic.libsyn.com/secure/thelandscapingemployeetrap/May_03_2026_mixdown_V2.mp3?dest-id=289387
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JSON: https://stenobird.com/v1/public/podcasts/the-untrapped-podcast-with-keith-kalfas-743513/episodes/run-your-landscaping-business-with-integrity
Duration seconds: 1070

## Resource

In this episode of the Untrapped Podcast, Keith Kalfas shares a powerful perspective from his 16th season in the landscaping business: running a service business is about more than profit — it's about trust, gratitude, integrity, and learning how to serve customers from the right mindset. After completing a $7,350 landscaping job with a strong profit margin, Keith reflects on what mattered even more than the money: the responsibility and privilege of earning a customer's trust. He breaks down how resentment, scarcity thinking, and negative assumptions can quietly damage your close rate, reputation, and love for your business — and how shifting into gratitude can change everything. Keith also shares why your reputation is everything, how customers can sense your attitude before you say a word, and why surrounding yourself with high-standard people can upgrade your identity and business. "When you change the way you see things, the things you see change." – Keith Kalfas What You'll Learn in This Episode: Why getting hired by a customer is an honor and responsibility How trust is built from the first phone call to the final payment The danger of developing resentment toward customers How scarcity thinking can attract low-ball clients Why your attitude directly affects your close rate The role of gratitude in running a service business Letting go of past clients who disappointed or disrespected you Why reputation takes years to build but can be damaged quickly The difference between "trucking a truck" and building an easy, lucrative, and fun business How high-standard friends and mentors can raise your own standards Why proximity to successful people can upgrade your identity Key Takeaways: Your customer is trusting you with more than money. When someone hires you, they ar…

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## Transcript

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