# E65: Why HR Has an Image Problem (And How to Fix It) | Natalie Cairns Page: https://stenobird.com/podcast/the-unstoppable-5-6404386/e65-why-hr-has-an-image-problem-and-how-to-fix-it-natalie-cairns Text version: https://stenobird.com/podcast/the-unstoppable-5-6404386/e65-why-hr-has-an-image-problem-and-how-to-fix-it-natalie-cairns.md Podcast: [The Unstoppable 5%](https://stenobird.com/podcast/the-unstoppable-5-6404386) Published: 2026-05-15T02:12:00+00:00 Episode link: https://3c44c98d-6c6f-48b2-ba6d-a89d14d64f93.libsyn.com/e65-why-hr-has-an-image-problem-and-how-to-fix-it-natalie-cairns Audio file: https://traffic.libsyn.com/secure/3c44c98d-6c6f-48b2-ba6d-a89d14d64f93/LDP002.0_-_EP65_Full_Podcast_Audio_Only_Revised_.mp3?dest-id=3971556 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-unstoppable-5-6404386/episodes/e65-why-hr-has-an-image-problem-and-how-to-fix-it-natalie-cairns Duration seconds: 1940 ## Resource Why HR Has an Image Problem (And How to Fix It) | Natalie Cairns Most people think HR is there to protect the company. And that's exactly why it has an image problem. In this episode of The Unstoppable 5%, I sit down with Natalie Cairns, who's spent over 20 years inside HR… and chose to do it differently. We talk about the moment that changed everything for her, losing her father, and the one question from her manager that completely reshaped how she saw leadership, work, and people. From there, we get into what's really going on inside organisations: Why HR is often seen as the corporate dumping ground, and how to change it What "human first" actually looks like when policy says something else And why doing things differently isn't just a brand, it's a decision you make in real time This isn't a conversation about policies. It's about how you show up for people when it actually matters. About the Guest Natalie Cairns is an HR professional with over 20 years of experience and the founder of HR, Done Different. She's known for challenging traditional approaches to HR and putting people at the centre of decision-making, especially in the moments that matter most. Instagram: @ nataliecairnsdonedifferent Website: https://nataliecairns.com/ Connect with Me Instagram: @laurie__drummond LinkedIn: Laurie Drummond Website: https://laurie-drummond.com/ Subscribe New episodes every 2 weeks with real conversations, hard-earned lessons, and stories from people who choose to show up differently. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-unstoppable-5-6404386/episodes/e65-why-hr-has-an-image-problem-and-how-to-fix-it-natalie-cairns/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-unstoppable-5-6404386/e65-why-hr-has-an-image-problem-and-how-to-fix-it-natalie-cairns.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.