# How can this be easy? The mindset approach approach to change how you build your business.

Page: https://stenobird.com/podcast/the-unnoticed-entrepreneur-208020/how-can-this-be-easy-the-mindset-approach-approach-to-change-how-you-build-your-business
Text version: https://stenobird.com/podcast/the-unnoticed-entrepreneur-208020/how-can-this-be-easy-the-mindset-approach-approach-to-change-how-you-build-your-business.md
Podcast: [Jim A. James & The UnNoticed Entrepreneur](https://stenobird.com/podcast/the-unnoticed-entrepreneur-208020)
Published: 2025-05-01T08:00:00+00:00
Episode link: https://pdcn.co/e/https://op3.dev/e/www.buzzsprout.com/850540/episodes/17070315-how-can-this-be-easy-the-mindset-approach-approach-to-change-how-you-build-your-business.mp3
Audio file: https://pdcn.co/e/https://op3.dev/e/www.buzzsprout.com/850540/episodes/17070315-how-can-this-be-easy-the-mindset-approach-approach-to-change-how-you-build-your-business.mp3
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Duration seconds: 1925

## Resource

Get Noticed! Send a text. Keren’s mantra? “How can I let this be easy?” — a question that could change your entire entrepreneurial journey. Austin Texas based Keren is bestselling author of GILDED: Break Free From the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More. In this episode, performance coach Keren Eldad joins Jim James to expose the mindset traps that high-achieving entrepreneurs fall into — like building a business that’s too profitable to leave, but too dr...

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## Transcript

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