# The Foundation Most Small Businesses Skip—and Why It Costs Them Clients with Samantha Sheppard

Page: https://stenobird.com/podcast/the-unforget-yourself-show-6262454/the-foundation-most-small-businesses-skip-and-why-it-costs-them-clients-with-samantha-sheppard
Text version: https://stenobird.com/podcast/the-unforget-yourself-show-6262454/the-foundation-most-small-businesses-skip-and-why-it-costs-them-clients-with-samantha-sheppard.md
Podcast: [The Unforget Yourself Show](https://stenobird.com/podcast/the-unforget-yourself-show-6262454)
Published: 2026-05-14T10:00:00+00:00
Episode link: https://theunforgetyourselfshow.captivate.fm
Audio file: https://episodes.captivate.fm/episode/8c40ad51-2f99-4e40-ab7d-c2e79a900329.mp3
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Duration seconds: 1670

## Resource

Samantha Sheppard, a marketing strategy consultant who helps women in business simplify their marketing so it leads to real conversations, aligned clients, and consistent growth. Through clear marketing strategy, content planning, email and nurture systems, and coaching programs, Samantha helps service based business owners stop guessing, cut through the noise, and build marketing that actually works - without burnout or salesy tactics. Now, Samantha’s journey of building a business that supports her life, shaped by over 22 years of experience and a pivotal health wake up call, demonstrates what’s possible when clarity, boundaries, and sustainability come first. And while balancing growth, family life, and the pull of the hustle, she continues to champion a simpler, smarter approach that helps business owners grow without sacrificing their energy or wellbeing. Here’s where to find more: Website: https://samanthasheppardconsulting.com FB: https://www.facebook.com/samantha.lehmansheppard IG: instagram.com/ssheppard.consulting LinkedIn: https://www.linkedin.com/in/ssheppardconsulting ________________________________________________ Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do! We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their succes…

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