# Redefining Brand - Why Who You Are Matters More Than What You Do with Ash Schroeder

Page: https://stenobird.com/podcast/the-unforget-yourself-show-6262454/redefining-brand-why-who-you-are-matters-more-than-what-you-do-with-ash-schroeder
Text version: https://stenobird.com/podcast/the-unforget-yourself-show-6262454/redefining-brand-why-who-you-are-matters-more-than-what-you-do-with-ash-schroeder.md
Podcast: [The Unforget Yourself Show](https://stenobird.com/podcast/the-unforget-yourself-show-6262454)
Published: 2026-06-13T10:00:00+00:00
Episode link: https://theunforgetyourselfshow.captivate.fm
Audio file: https://episodes.captivate.fm/episode/5d760d3b-c882-4cd7-900e-8611ef92c1dd.mp3
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Duration seconds: 1864

## Resource

Ash Schroeder, a brand strategist who helps purpose led female founders uncover what truly sets them apart and build businesses rooted in clarity and self trust. Through bespoke brand strategy, fractional CMO support, and deep purpose driven work, Ash guides women to realise that their product is not the magic - they are, and she helps bring that truth to life. Now, Ash’s journey from VP of Marketing in tech and leading Creator Marketing at Pinterest to becoming a sought after personal brand therapist for women in Venture Capital demonstrates the power of redefining what brand really means. And while balancing the unpredictable highs and lows of entrepreneurship, launching her own oral care brand, and raising two young children, she is building an aligned business grounded in purpose, creativity, and self trust. Here’s where to find more: Website: www.ashschroeder.com IG: https://www.instagram.com/ashschroeder LinkedIn: https://www.linkedin.com/in/schroederashley TikTok: https://www.tiktok.com/@ashschroeder1 ________________________________________________ Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do! We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s thro…

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