# From Patient to CEO: Building The Balm Box While Beating the Odds with Liz Benditt

Page: https://stenobird.com/podcast/the-unforget-yourself-show-6262454/from-patient-to-ceo-building-the-balm-box-while-beating-the-odds-with-liz-benditt
Text version: https://stenobird.com/podcast/the-unforget-yourself-show-6262454/from-patient-to-ceo-building-the-balm-box-while-beating-the-odds-with-liz-benditt.md
Podcast: [The Unforget Yourself Show](https://stenobird.com/podcast/the-unforget-yourself-show-6262454)
Published: 2026-05-21T10:00:00+00:00
Episode link: https://theunforgetyourselfshow.captivate.fm
Audio file: https://episodes.captivate.fm/episode/243ada85-6117-46e3-bcc6-2c3f7dc3cc4b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-unforget-yourself-show-6262454/episodes/from-patient-to-ceo-building-the-balm-box-while-beating-the-odds-with-liz-benditt
Duration seconds: 2474

## Resource

Liz Benditt, founder of The Balm Box, a mission driven e-commerce business that helps cancer patients and people recovering from surgery feel supported through truly useful care packages. Through thoughtfully curated recovery boxes and proprietary products designed from lived experience, Liz creates practical solutions that bring comfort, dignity, and relief during some of life’s hardest moments. Now, Liz’s journey of surviving cancer six times and turning what she wished she had into a thriving company demonstrates how lived pain can become meaningful impact. And while building a business at the intersection of healthcare, gifting, and consumer products, she is proving that support does not have to be performative to be deeply human. Here’s where to find more: www.TheBalmBox.com Facebook.com/TheBalmBox Instagram.com/BoxBalm Linkedin.com/company/thebalmbox ________________________________________________ Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do! We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing. Along the way, we hope to show you that YOU are the most important asset in your business…

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