# You Can’t Scale Trust — 2025 IFA Excellence Award Winner Xan Kitchin on Building Wealth Connexion

Page: https://stenobird.com/podcast/the-trusted-adviser-7062717/you-can-t-scale-trust-2025-ifa-excellence-award-winner-xan-kitchin-on-building-wealth-connexion
Text version: https://stenobird.com/podcast/the-trusted-adviser-7062717/you-can-t-scale-trust-2025-ifa-excellence-award-winner-xan-kitchin-on-building-wealth-connexion.md
Podcast: [The Trusted Adviser](https://stenobird.com/podcast/the-trusted-adviser-7062717)
Published: 2026-02-26T15:59:00+00:00
Episode link: https://thetrustedadviser.podbean.com/e/you-can-t-scale-trust-%e2%80%94-2025-ifa-excellence-award-winner-xan-kitchin-on-building-wealth-connexion/
Audio file: https://mcdn.podbean.com/mf/web/qbrwbdvf3da6649q/The_Trusted_Adviser_Podcast_-_Alexander_Kitchin_-_Wealth_Connexiona5vhq.mp3
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Duration seconds: 3144

## Resource

Alexander “Xan” Kitchin, Managing Director of Wealth Connexion and 2025 IFA Excellence Award – Individual winner, joins Rob Pyne to share how a corporate mindset, disciplined systems, and a strong team culture are reshaping modern financial advice. In this episode, Xan explains why “you can’t scale trust,” and what that means for adviser capacity, AI, and the future of professional advice businesses. A thoughtful conversation for practice owners and advisers thinking about sustainable growth and long-term impact.

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## Transcript

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