# Why Your Travel Advisor Website Is About You (And How to Fix It)

Page: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/why-your-travel-advisor-website-is-about-you-and-how-to-fix-it
Text version: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/why-your-travel-advisor-website-is-about-you-and-how-to-fix-it.md
Podcast: [The Travel Advisor Website Show](https://stenobird.com/podcast/the-travel-advisor-website-show-7881068)
Published: 2026-05-23T19:22:23+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/19dbcda62f716e107883b998e3055ea613d77a03fd0ceb6edd226bb5b2e2e940/eyJlcGlzb2RlSWQiOiIwNjQ4ZmE4NS1kMTllLTQzNTgtOTBhMC0wYmU1OWU0MTM4OWIiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExMWZhMWJlMjI4NTc4MTkzYzllN2U1L2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTUtMjNfXzIxLTMtNTUubXAzIn0=.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/19dbcda62f716e107883b998e3055ea613d77a03fd0ceb6edd226bb5b2e2e940/eyJlcGlzb2RlSWQiOiIwNjQ4ZmE4NS1kMTllLTQzNTgtOTBhMC0wYmU1OWU0MTM4OWIiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExMWZhMWJlMjI4NTc4MTkzYzllN2U1L2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTUtMjNfXzIxLTMtNTUubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-travel-advisor-website-show-7881068/episodes/why-your-travel-advisor-website-is-about-you-and-how-to-fix-it
Duration seconds: 1091

## Resource

Your website might be the reason potential clients leave before they ever schedule a call. In this episode of The Travel Advisor Website Show , Justin Hinkle breaks down one of the most common mistakes travel advisors make on their websites: making the entire site about themselves instead of the client. A lot of advisor websites lead with personal stories, travel passions, and credentials — but that’s not what most visitors are looking for when they first land on your homepage. They’re asking one simple question: “Can this person help me?” This episode walks through how to shift your website copy from advisor-centered to client-centered without losing your personality or credibility in the process. You’ll learn: Why most travel advisor homepages miss the mark The 3 questions every website visitor is subconsciously asking How to rewrite your homepage headline so it actually connects Why “I love travel” isn’t a differentiator How to make your About page more persuasive Simple copywriting shifts that make your site feel instantly more relevant Why specific testimonials outperform generic praise every time If your website feels polished but still isn’t converting visitors into calls, this episode will help you understand why — and what to change. Ready to turn your website into a client-attracting tool instead of an online biography? Visit https://suitcasedesigns.com to learn more about Suitcase Designs and schedule a strategy call.

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## Transcript

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