# What a Host Agency President Thinks About Your Travel Advisor Website | Legato's Jonathan Morris

Page: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/what-a-host-agency-president-thinks-about-your-travel-advisor-website-legato-s-jonathan-morris
Text version: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/what-a-host-agency-president-thinks-about-your-travel-advisor-website-legato-s-jonathan-morris.md
Podcast: [The Travel Advisor Website Show](https://stenobird.com/podcast/the-travel-advisor-website-show-7881068)
Published: 2026-06-26T12:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/903a5b0534d812a03352b262b4ead024c3f3afd54dd0b592142a29d35090f0c5/eyJlcGlzb2RlSWQiOiIxNDliMTA1OC02Y2YyLTRhYWYtODRkMS1kMDg1MmVlYTYzZDQiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzOWJhNGY3ZjNlMTU3OTViM2EyYzhlL2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtMjNfXzAtNDItMjMubXAzIn0=.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/903a5b0534d812a03352b262b4ead024c3f3afd54dd0b592142a29d35090f0c5/eyJlcGlzb2RlSWQiOiIxNDliMTA1OC02Y2YyLTRhYWYtODRkMS1kMDg1MmVlYTYzZDQiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzOWJhNGY3ZjNlMTU3OTViM2EyYzhlL2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtMjNfXzAtNDItMjMubXAzIn0=.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-travel-advisor-website-show-7881068/episodes/what-a-host-agency-president-thinks-about-your-travel-advisor-website-legato-s-jonathan-morris
Duration seconds: 879

## Resource

Most travel advisors think their website is for clients. In this episode, Jonathan Morris — owner and president of Legato, a host agency for independent travel advisors — explains why suppliers and host agencies are evaluating your website too, and what they're actually looking at when they do. Jonathan covers what he looks up before a recruiting call with a prospective advisor, how marketing funds from suppliers get distributed and why a professional online presence factors into that, what a scattered or outdated website signals about an advisor's business (beyond just aesthetics), and how FAM trip opportunities and exclusive industry access are influenced by how seriously you appear to take your brand. He also talks about what makes Legato different as a host agency — including why they don't do preferred suppliers, how they built their own platform from scratch, and why they believe advisors should control their own destiny. If you've ever assumed your website only matters to the clients looking at it, this episode will change that assumption. Check out Legato at legatohost.com Work with us: suitcasedesigns.com/contact

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-travel-advisor-website-show-7881068/episodes/what-a-host-agency-president-thinks-about-your-travel-advisor-website-legato-s-jonathan-morris/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/what-a-host-agency-president-thinks-about-your-travel-advisor-website-legato-s-jonathan-morris.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.