# Travel Advisors Are Losing Leads From This One Website Mistake

Page: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/travel-advisors-are-losing-leads-from-this-one-website-mistake
Text version: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/travel-advisors-are-losing-leads-from-this-one-website-mistake.md
Podcast: [The Travel Advisor Website Show](https://stenobird.com/podcast/the-travel-advisor-website-show-7881068)
Published: 2026-06-22T14:33:14+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/a5331bf836340eac138a30f24d92a67b74a1396c0b8db55864e914ec2c525c3a/eyJlcGlzb2RlSWQiOiI0Y2FjZWU1Zi00YTdiLTQxNGMtYTJiNC04ZTdjOWRhZWQ2ZDgiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzNzAxZTYzOTdhMzgzNjc5MjgyNDY3L2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtMjBfXzIzLTExLTIubXAzIn0=.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/a5331bf836340eac138a30f24d92a67b74a1396c0b8db55864e914ec2c525c3a/eyJlcGlzb2RlSWQiOiI0Y2FjZWU1Zi00YTdiLTQxNGMtYTJiNC04ZTdjOWRhZWQ2ZDgiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzNzAxZTYzOTdhMzgzNjc5MjgyNDY3L2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtMjBfXzIzLTExLTIubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-travel-advisor-website-show-7881068/episodes/travel-advisors-are-losing-leads-from-this-one-website-mistake
Duration seconds: 1050

## Resource

Most travel advisor websites have a contact page. What they don't have is a way to take action anywhere else. In this episode, Justin Hinkle introduces what he calls the Lobby Problem: most advisor sites are built like a hotel with only one front desk — across the room — which means visitors who get ready to act in the middle of reading your about page, your specialty page, or a blog post have nowhere to go and often don't make the walk. He walks through where the missed opportunities actually are on a typical advisor site — the hero section, the services overview, the testimonials, the about page, specialty pages, and blog posts — and explains why the fix is simpler than most people expect. He also makes the case for linking to a scheduler instead of a contact form, and why every field you add to that scheduler is friction you probably don't need. If your site has a contact page but nothing else is converting, this is the episode. Work with us: suitcasedesigns.com/contact

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