# Should Travel Advisors List Prices on Their Website?

Page: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/should-travel-advisors-list-prices-on-their-website
Text version: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/should-travel-advisors-list-prices-on-their-website.md
Podcast: [The Travel Advisor Website Show](https://stenobird.com/podcast/the-travel-advisor-website-show-7881068)
Published: 2026-06-19T12:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/6ce847b730ed5dc575aa99afc9c9043839122cf6f8aac089b9fcd652f7782bd3/eyJlcGlzb2RlSWQiOiJhNmIxZTMwZi1mMjJjLTRjMTItOGNmYy1hM2Q3YWMzYjg0MjUiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyODIwMjg4MGUxNjNhODkzM2JmODI2L2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtOV9fMTYtMTYtOC5tcDMifQ==.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/6ce847b730ed5dc575aa99afc9c9043839122cf6f8aac089b9fcd652f7782bd3/eyJlcGlzb2RlSWQiOiJhNmIxZTMwZi1mMjJjLTRjMTItOGNmYy1hM2Q3YWMzYjg0MjUiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyODIwMjg4MGUxNjNhODkzM2JmODI2L2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtOV9fMTYtMTYtOC5tcDMifQ==.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-travel-advisor-website-show-7881068/episodes/should-travel-advisors-list-prices-on-their-website
Duration seconds: 885

## Resource

Most advisors land on one of two answers to this question: never list prices, or just be transparent and put the number out there. In this episode, Justin Hinkle makes the case that both of those are wrong — and walks through exactly what should and shouldn't be on your site when it comes to pricing. He covers why listing trip prices creates more problems than it solves, the one exception where showing a number actually makes sense, why advisors should talk about their fees on their website without posting the specific dollar amount, and why that distinction isn't about being cagey — it's about making sure the number lands with the context it needs to actually mean something. If you've ever stared at your website wondering whether to put your prices on it, this one will help you figure it out.

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## Transcript

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