# How to Write Travel Advisor Website Copy That Attracts Clients

Page: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/how-to-write-travel-advisor-website-copy-that-attracts-clients
Text version: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/how-to-write-travel-advisor-website-copy-that-attracts-clients.md
Podcast: [The Travel Advisor Website Show](https://stenobird.com/podcast/the-travel-advisor-website-show-7881068)
Published: 2026-06-09T12:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/bf7bdbd9af8ca419718719fabd0293fe08e3af372740e41bd4ff02b899d2a8dd/eyJlcGlzb2RlSWQiOiJkYWI1ODZmMy1lNDhhLTQ4YjYtOGFmNi00M2QyOGVjYzZjNGIiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyNDg5MjBjNTllNWEzNDcwMWU1ODBhL2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtNl9fMjItNTQtNTYubXAzIn0=.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/bf7bdbd9af8ca419718719fabd0293fe08e3af372740e41bd4ff02b899d2a8dd/eyJlcGlzb2RlSWQiOiJkYWI1ODZmMy1lNDhhLTQ4YjYtOGFmNi00M2QyOGVjYzZjNGIiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyNDg5MjBjNTllNWEzNDcwMWU1ODBhL2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtNl9fMjItNTQtNTYubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-travel-advisor-website-show-7881068/episodes/how-to-write-travel-advisor-website-copy-that-attracts-clients
Duration seconds: 1209

## Resource

If your website copy is trying to speak to every possible traveler, here's what's actually happening: it's not connecting with any of them. In this episode, I get into something I call the Everybody = Nobody Rule — when copy tries to appeal to everyone, it ends up landing for no one in particular. I cover why advisors write broad copy in the first place (and why that instinct actually makes sense, even though it backfires), what specific copy looks like instead, why the exact language you need is probably already sitting in your inbox, and a practical process for rewriting your own site so the right clients feel like they've found their person the second they land. If you've ever wondered why people read your whole site and still don't reach out, this one's for you.

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## Transcript

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