# How to Write a Travel Advisor About Me Page That Gets You Clients

Page: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/how-to-write-a-travel-advisor-about-me-page-that-gets-you-clients
Text version: https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/how-to-write-a-travel-advisor-about-me-page-that-gets-you-clients.md
Podcast: [The Travel Advisor Website Show](https://stenobird.com/podcast/the-travel-advisor-website-show-7881068)
Published: 2026-06-12T12:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/94af16ce86b4087101f850fabad38c3e7c351b48e63ade8dae98292f504ae35f/eyJlcGlzb2RlSWQiOiJmMDNmYzU3Zi0yMDI5LTQwNWEtYmU2Ny03NmU1Yzk3NjQ4YWEiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyNWMwNTMzNzg4ZWM0MDFiZDI1MTY4L2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtN19fMjEtMi00My5tcDMifQ==.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/94af16ce86b4087101f850fabad38c3e7c351b48e63ade8dae98292f504ae35f/eyJlcGlzb2RlSWQiOiJmMDNmYzU3Zi0yMDI5LTQwNWEtYmU2Ny03NmU1Yzk3NjQ4YWEiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyNWMwNTMzNzg4ZWM0MDFiZDI1MTY4L2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtN19fMjEtMi00My5tcDMifQ==.mp3
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Duration seconds: 921

## Resource

Your about page isn't there to prove you're qualified. It's there to answer one question — can I trust this person with something this important to me? And most advisor sites never actually answer it. In this episode, I get into what I call the Trust Page — a different way of thinking about what this page is actually for. I cover why credentials matter in this industry but need real context to land, why your personal travel experience is one of the most underused things on most advisor sites, the right order to lay everything out in, why the photo matters more than people think, and why almost nobody puts a call to action where it actually belongs. If your about page reads more like a bio than a reason to trust you, this one's worth a listen.

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## Transcript

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